Friday, November 18, 2011

TV Commercial | BCA Everyday Card

As a one major Bank in Indonesia, BCA has launched another credit card for their new branding campaign which is called Everyday Card to fulfill the customer daily needs. This tvc takes about 1 month from pre production until post production. The storyboard was presented just 2 days before Christmas and it was a good time to present. The client was very happy and we offered a different execution. We mixed animation and live tape which this is the first ever tvc for BCA card with this kind of execution. The process takes 2 weeks, while we shoot the live tape, animator was doing the modelling and once the live tape done, we did the final mix. Client concerned about the jingle song as well, we gave them 3 music references, at first they was not happy with ours, frankly it is only because the instrument. So we changed it with more modern instrument and yes, they approved it. The tvc is not only run on national tv station, more than 10 film theaters are selected to be next audiences.

Agency: BBDO Indonesia
Production house: Film Worksindo
Film Director: Aty Soedharto
Producer: Viviena Sutanto
Executive Creative Director: Didit Indra
Associate C.D.: Awaluddin
Art Director: Axel Widjaja
Copywriter: Angel Roberty

No comments:

Post a Comment