When corporate meets teenager, this happens. BCA, as one of the top commercial brands in Indonesia, is planning to capture new market which is no other bank in Indonesia did it. They called their new products, Tahapan Xpresi. The new way of saving for young teenager in Indonesia from 18-24 years old who live in metropolitan to save their spare money. The feature of Tahapan Xpresi is they can choose their own ATM card and add their photo. This feature makes young teenagers can express their personality with Xpresi.